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Digital Marketing
Case Study

The Full-Funnel Digital Strategy for Muscat Bay. A comprehensive approach combining robust web foundation, aggressive SEO, and targeted social promotion.

The Challenge

Muscat Bay (Saraya Bandar Jissah) needed a comprehensive digital presence to establish their brand online and drive organic traffic. The goal was to create a strong foundation that would support long-term growth through SEO and social media engagement.

The strategy focused on three core pillars: Robust Web Foundation, Aggressive SEO, and Targeted Social Promotion to ensure a full-funnel approach to digital marketing.

Digital Marketing Case Study

The Strategy

Three core pillars for comprehensive digital marketing success.

Robust Web Foundation

Dynamic and responsive CMS website with bilingual support, technical infrastructure, and initial digital integrations.

Aggressive SEO

12-month intensive SEO campaign with website optimization, keyword strategy, technical SEO, and extensive link building.

Targeted Social Promotion

Instagram-focused social media marketing with platform integration and organic follower growth strategy.

Implementation Details

Key deliverables and outcomes from each pillar of the strategy.

Robust Web Foundation

Gulf Web Designs (AL BASMA AL ASRIYA)

Technical Deliverables

  • Responsive Dynamic CMS Website with homepage and inner pages (up to 30 pages, 10 blog posts)
  • User-friendly interface for easy content editing
  • Bilingual support (Arabic/English) with RTL and auto-translations
  • Business card, letterhead, and envelope designs
  • One year SSD Hosting, domain, SSL certificate, cPanel access
  • Basic SEO optimization, Google Map Integration, Contact Form, WhatsApp Chat
  • 30 working days delivery time

Client

Muscat Bay (Saraya Bandar Jissah)

Aggressive SEO Campaign

Platinum Shield United - 12 Month Program

SEO Deliverables

  • Website analysis and redevelopment for SEO friendliness
  • On-page optimization: home page title/meta and 5 inner pages for main keyword
  • XML Sitemaps generation and optimization
  • Google Analytics (UA) setup and W3 validator fixes
  • 1,000 high Page Rank backlinks from premium domains (Microsoft, Apple, Cisco)
  • 400+ Newspaper submissions and 15 search engine directory submissions
  • Traffic software utilization, ping backlinks, bad backlink removal
  • 120 days delivery time

Technical SEO

  • Google Analytics and Search Console setup
  • W3C validation and technical fixes
  • Directory submissions to major search engines

Targeted Social Media Marketing

Instagram Monthly Package

Social Media Deliverables

  • Platform integration across major social networks
  • Facebook Fan Page and Twitter Integration (QTN 7415)
  • LinkedIn, Tumblr, Instagram, Blogger, Myspace integration (QTN 7390)
  • Basic Monthly Package: 500-1,000 real organic Instagram followers
  • Active 24/7 exposure to grow reach and engagement
  • Gradual follower delivery over 30 days

Platforms Covered

  • Facebook and Twitter integration
  • LinkedIn, Tumblr, Instagram, Blogger
  • Myspace integration
  • Real followers may unfollow; no post-package guarantee

Our Clients

Trusted partners across various industries who have benefited from our digital marketing expertise.

Muscat Bay
Saraya Bandar Jissah
Royal King Travel
Travel Management
rakaz.com
Oil and Gas
maqshan.com
Oil and Gas
omancac.com
Civil Aviation
faaxy.org
SEO Tools
Omtechnos.com
News
hilalprp.com.om
E-commerce
ugmofficial.com
Unusual Navigation
janashal.com
Lawyers SVG Website
faaxy.com
Music Booking
youtube.com/faaxyofficial
Copyrighted Music & Videos
hilalgroup.com
Al-hilal Group
nraa.gov.om
Ministry of National Record

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